![]() “It’s exceptionally well designed,” said Product Hunt founder and Weekend Fund investor Ryan Hoover, about Honk. Per its website, Honk is the flagship product from software company and app publisher Los Feliz Engineering (LFE), which is backed by investors including Naval Ravikant, Elad Gil, Brian Norgard, David Tisch, Jeff Fagnan, Ryan Hoover, Sarah Downey, Josh Hannah, Sahil Lavingia and others. By the time of this article’s publication, that number was 1 million. Honk founder Benji Taylor also noted on Twitter the app has seen 550,000 “Honks” sent so far, as of Wednesday, December 23, 2020, shortly after noon Eastern. It’s even marketing to them on TikTok, where it’s already generated some 140K+ “Likes,” as of the time of writing, despite having only uploaded its first video yesterday. The last option on the list of ages is “21+” - the “older folks” age bracket, which may sting a bit for the millennial crowd who often still think of themselves as the online trendsetters.īut Honk is aiming to grab Gen Z’s interest, it seems. When Honk asks for your age during setup, in fact, you can select an exact number from the list that appears - unless you’re “old,” that is. ![]() The app is clearly aiming for a young crowd of largely teenage users. ![]() If this all seems somewhat silly, then you’re probably not the target market for the Honk messaging experience. Facebook’s Snapchat-like ‘Vanish Mode’ feature arrives on Messenger and InstagramĪnd, of course, if you need to get someone’s attention, you can tap “Honk” to flood them with notifications.
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